Why China is the destination of the Lamborghini SUV? | News-Car.Org

According heels Bentley, Maserati, the Lamborghini also want to own an SUV. This solution is given to Lamborghini that can compete with rivals on a very lucrative market - China.
?China is where luxury SUV of expensive goods like hot cakes - Porsche Cayenne has proven that. Therefore, all the luxury car manufacturers, car in the world do not want a Porsche holding yourself out of this lucrative market and they are performing together to make their own SUVs. Lamborghini also, they will unlock a new SUV prototype at Beijing Auto Show in April next after nearly two decades of continuous production. Commercial version that will appear after about 4 years. Lamborghini CEO of the Asia Pacific that U.S. customers who prefer big cars, all luxury brand vehicles produced are specific to this market.
?Bentley - brand Volkswagen same roof with Lamborghini will showcase their SUV concept at Geneva next month. This SUV will be available at retail in 2015 if Bentley achieved the approval of the VW Group in the year.
Porsche and Lamborghini wants to study catch Maserati
Besides the "brother" Bentley, Lamborghini SUV will face a different opponent from Italy, his hometown, which is the Maserati. Their SUV called Kubang, production in 2013 and based on the Jeep Grand Cherokee.
These changes show a step toward the East, breaking the traditional development in Europe. They find change itself down to the more affluent customers in China and Russia. These cars will be available worldwide and its target market is China. Luxury goods are ranked top in consumer demand of the U.S.. Because the rich Chinese only briefly exposed to the European car brand for the luxury brand should be able to order more new challenges.
?IHS Automotive calculates sales of super-luxury cars in China could double to reach 8,100 vehicles in Russia and may more than 5 times to reach 500 units in 2015. In the same time in Europe, growth was 21%, reaching 11,700 vehicles. Follow the development of the luxury car market in China this year, the car manufacturer in the world has seen the long term benefits.
Step of the Maserati, Bentley and Lamborghini with a copy SUV Porsche's strategy. Manufacturer 911 samples famously left their traditional when it introduced the Cayenne model with $ 48,200 in 2002 and it now accounts for half of the motorcycle logo to market distribution. After the Cayenne, Porsche back in 2009 as a 4-door sedan called Panamera coupe costs $ 75,000 and the upcoming junior of the Cayenne - a compact SUV called Macan 2013.
SUV to a fast-growing segment
According to IHS in China calculations, the amount distributed to SUVs (including the Cayenne and the Mercedes-Benz GL-Class) is forecast to rise 49% to 265,200 vehicles in 2015. This figure is almost 3 times with 18% of the global market.
According to Ian Flecher, analyst of IHS: "A lot of SUV enthusiasts because of its high driving position than the other car offers better visibility, in part because roads in the economy Emerging does not really work very well. "He also said that this segment can also bring more profits because of the many conveniences, comfort leads to higher prices, while development costs are limited settings because it borrows some technology from other models.
Bentley and Lamborghini can use the development of VW, copy the strategy has to do with the Porsche Cayenne, while the Maserati can only believe in the strategy of Fiat.
In 1993, the Lamborghini LM002 SUV also known as the Rambo Lambo ever made to serve military purposes, but they have failed in this plan.
?However, the failure of the luxury SUV will probably not repeat again, Mr. Rolf Frech, a leading engineer of Bentley, Bentley has just switched from Porsche after 28 years of collaboration is that: "A sport utility vehicle is a great opportunity to grow in emerging markets. That is the basis for Bentley can sustain in the business, just like the way we did at Porsche. "
Not long ago, CEO Wolfgang Duerheimer VW Group said: "The plan is to own a Bentley cars in the segment most advanced luxury SUV, the Cayenne Turbo and pass prices can be up to 140,000 USD ". Recently they expanded their product line while adding eight-cylinder engine Continental coupe form, the reduced-cylinder engine and this volume aimed at young customers familiar with the brand or Bentley. It only cost $ 181,000 while the 12-cylinder versions are more expensive than $ 30,000.
From the angle in two different continents
However, the intrusion into the SUV segment is not drawn conservatives, such as Venn Ronal, a customer 67 years in London trading business equipment protection, who bought about 3 Bentley . He said that his interest in Bentley branded SUV, instead he will select Range Rover. Ronal Venn said: "SUV smeared their identity in me. Bentley I drive by it as "a luxury limosine", I love the feeling of softness, strength and "gimmicky" engine ".
However, Chinese consumers have opposing views, typically 26 years old guy named Bill Liu, is working in the field of real estate property in Shanghai and 5 Evoque Range Rover sports car, including a mechanism Aventador $ 1 million (more expensive than double the cost in the U.S.) was very excited about the new models. He said that I would be interested in the luxury SUV as long as it must be realistic and reasonable price.

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